Premium Gallery: Artwork Takeover

To amplify our awareness efforts, we partnered with a renowned design agency in order to create a unifying artwork that would be displayed strategically around the mall premises. The result was a district-wide canvas representing the premier retail experience that would soon emerge. By emphasizing the connection between art and fashion, this artwork also highlighted how luxury brands infuse artistry into their designs through shapes, textures, patterns, and colors.

This takeover marked the first of its kind within the complex. It led to an increase in inquiries from our customers and inspired the incoming brands to seek our assistance in achieving a similar level of promotion.