Premium Gallery: Media Launch
The concept behind the Premium Gallery media launch was to embrace its namesake by inviting the press on a tour through its halls. In order to reenforce Greenbelt’s identity as a vibrant intersection of art and fashion, the corridors of the Premium Gallery were turned into a literal gallery, where journalists and other media professionals had the freedom to explore the various stores and converse with brand representatives, conducting interviews and receiving complimentary giveaways.
As an added highlight, an interactive LED exhibition set up along the length of the hallway showcased handpicked items loaned by participating brands to further solidify Greenbelt’s standing as the one and only home for these luxury labels.
The Shape of Things to Come
Following the conclusion of the tour, the main program began by unveiling the official video narrative, which detailed Greenbelt's transformation from a commercial space to the country’s fashion capital. The video featured a cast of influential personalities from the Ayala Group, whose roles were instrumental in shaping this extraordinary journey.
The Press
The Premium Gallery opening gained traction and sparked buzz online, with an estimated total of P1,983,650 in media values and P5,950,950 in PR values. Sales generated from the stores contributed to 60% of Greenbelt’s overall jump in revenue from 2021-2022.
