Hello, Greenbelt
We kicked off the launch of the Premium Gallery with Hello, Greenbelt, a social media campaign that aimed to generate excitement and raise awareness on the ongoing redevelopment.
The team created a series of teasers in the form of limericks set against unique artworks that highlighted highly recognizable aspects of the brands’ logos and notable features. These were shared across our social media platforms with the intention of having our followers correctly identify the store names.
Throughout the duration of the campaign, we collaborated closely with the brand teams to ensure the messaging and artwork aligned with their vision and received their approval. This initiative successfully sparked buzz and anticipation among our audience, creating a sense of curiosity and excitement for the grand unveiling of the luxury wing.
