Greenbelt Focus

Greenbelt Focus: Places and Spaces was a community initiative aimed at boosting foot traffic amidst the quarantine restrictions imposed on public spaces. In a time where these areas were associated with fear and uncertainty, we decided to flip the script by challenging our customers to capture the beauty within Greenbelt and share what it looked like through their eyes.

This pioneering campaign was made possible through a partnership with Leica Store Manila. Our teams worked together to develop the guidelines, theme, and promotional artwork. The outcome was remarkable, with over 1,000 entries received and a significant 30% increase in our social media followers. The final entries were then carefully selected by representatives from the Leica brand team and the mall leadership team.